Can social media help small businesses expand? I believe that social has helped a lot of bussiness grow. Tiktok, Facebook, and Instagram are the most popular social media platforms, making it a smart choice for almost any kind of business. In 2023, about 4.9 billion people used social media across the world. Social media platforms have become a great tool to market your brand to interact with your audience.
A common mistake in social media marketing is that when your audience grows some influencers tend to not respond to all of their customers' dms. Responding to dms is part of customer service. The faster you respond to dms the more satisfied your customers will be. Another common mistake is creating content that is not in your niche. For example, if your page is about skin care and you post a video about cars your followers will not go back to your page. You must create content in your niche so that your audience keeps coming back to your page.
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